A cookie is a small piece of data that is sent from a website and then stored in a user’s web browser while the user visits a particular website. Every time the user loads that same website, the browser sends the cookie back to the server to inform the website of the user’s return. It can be thought of as a temporary but personal ID card.


Cookies usually help make the interaction between web sites and users both faster and more efficient.  They are used to remember user preferences, increase page loading speeds and help to record how often a user visits the web site. Web sites can also use cookies to gather demographic data about their users so as to provide better and more relevant information as well as personalised recommendations. Britain Explorer currently only uses cookies to identify how many people have visited our website, what pages they viewed and roughly in which part of the world they were located at the time of their visit. These anonymous analytics cookies reveal trends and allow us to understand how people use our website.  In turn, this allows us to continuously improve the visitor experience. In the future Britain Explorer will use cookies to help identify which destinations are most likely to be of interest and too improve our provision of information and advertising. In addition to the cookies generated by Britain Explorer, we also use cookies generated by other organisations. These are known as third-party cookies. These are commonly created by YouTube, Twitter, Facebook and other social media sites with which we are linked. To make our advertising more personal and thus more relevant, some of our advertisers may also use cookies to gather anonymous behavioural and statistical information. This can include whether a visitor has seen an advertisement and how they have reacted to it.

 We do not use cookies to:

Gather any information that can be used to personally identify you unless you approve this in advance by granting us permission.

Give any personal information about you to third parties.

Assign sales commissions fees.


Most browsers have a setting that allows you to block (switch off) cookies.  Unfortunately, this may also reduce the functionality and effectiveness of this website. Most people’s concern about cookies is that they are some form of ‘spyware’.  This is usually not the case but if you are concerned it may be advisable to install a quality antivirus and anti-spyware programme that detects and deletes cookies that may be considered invasive.  This is generally an effective alternative to disabling cookies in your browser. Please note that if you are using multiple browsers on your computer it is will be necessary to disable cookies separately for each one.


On the 26th of May 2011 European Union Law set out that users of websites must be made aware regarding how a website may be using cookies or similar data storing code on a person’s internet connected equipment such as their computer, tablet or smart phone. The header of each and every page within this website has a link to our ‘cookie usage policy’ and alerts are regularly made available. As such, if the settings in your browser are set to accept cookies and you use our website we interpret this as providing us with your permission for us to place appropriate cookies onto the memory storage devices of the technology you used to access our web site. It is both possible and easy to clear these cookies from your device by accessing the settings function and selecting the option to delete cookies.  This will remove any cookies, including ours, that may be stored on your computer, tablet or smart phone.